COPYWRITER / CREATIVE DIRECTOR
UNDERGROUND PASSION - TNT SPORTS®
Whit only 2 days left to define the Chilean soccer Champion, Cobresal, a small miner team from the North of the country, was playing for qualification for the Copa Libertadores against a classic rival: Universidad de Chile.
If the miner team won, they would directly qualify for the most important Cup on the continent and in the process would get closer to the title.
To celebrate the best campaign in its history, we screened the match for the first time in history in the most representative place for its fans: The Mine.
Gema Awards / Experiental Activation / Gold
X2 Clio Entertainment / Gold / Silver
TEST POINT - BANCO DE EDWARDS
Chile has the highest testicular cancer mortality rate in the world; however, this cancer is curable in 90% of cases if detected early.
¿The problem? The at-risk population doesn't know how to detect it.
The steps to perform a testicular cancer self-exam are very similar to the classic gesture of checking the balls that tennis players do before playing.We intervene in the broadcasts of the most important tennis tournaments of the season to teach the 3 basic steps of self-examination.
X2 Achap / Finalist
SIGN THERAPY - ME MUEVO & SORDOS CHILENOS
90,000 People in Chile have rheumatoid arthritis, a chronic condition that hinders their mobility and discourages them from performing their daily exercise therapy.
Meanwhile, 500,000 deaf people have another problem that seems to have no cure because over 99% of people in Chile don’t know sign language.
But both groups have something in common: the exercises for arthritis and sign language are very similar.
Cannes Lions Health / Pharma / Bronze
El Ojo de Iberoamérica / Digital / Silver
X2 Achap / Silver
DELIVERY OF CHAMPIONS - COLNAGO
9 out of every 10 Chilean cyclists have a second job so they can earn a living. Because of this, they have to train while also completing their second job.
To raise awareness about this reality, we had the Chilean Cycling Team join the world of delivery using their own bicycles, to notify the civilians of the problem.
A FLEETING LOVE - FECILS
Traveling millions of light years, FECILS 2023 (La Serena International Film Festival) returns, with a captivating story of almost 2 minutes, designed to move the public in the same way that a film projected on the festival's big screen would.
To achieve this, we moved to one of the most emblematic astronomical research centers in the Coquimbo Region and in the world: The "Mamalluca Observatory", which became the perfect setting to discover the new stars of independent cinema.
REAL WHOPPER SESSIONS - BURGER KING
To launch the new 100% natural Whopper, we invited the most passionate artists of the moment to sing their songs with a small twist: eliminating the artificial elements of Autotune.
DELIVERY TO THE END OF THE WORLD - BURGER KING
One week before Burger Day we received a request that was difficult to achieve: A resident of Puerto Williams – the southernmost city in the world – asked us for a Whopper please to his house. Something complex, but not impossible.
So we turned on the grill and started our plan: Fulfill the dream of a Burger Lover and, at the same time, make the most extreme delivery on the planet a reality, 3,600 km. Hence the motive of Burger King to coin the saying: To the end of the world.
Here is the record of this epic story.
DELIVERY CLOWNS - BURGER KING
In the most difficult year for clowns, due to the pandemic, we decided to hire them to work together to make a unique delivery on Hamburger Day.
CIRCUIT WHOPPER - BURGER KING
On gamer day we wanted to do something epic for our Burger Lovers, that's why we developed a special race track for those Fortnite and Burger King fans hungry for victories and Whoppers.
CHRISTMAS - VISA
It is not easy to find the perfect gift, however, with Visa you have all the possibilities and more to try, and why not, achieve it.
WHAT MAKES YOU ICONIC - LEVIS
Levis wanted to launch a new positioning about what is distinctive about each person and how that can differentiate each one. The result was a film with varied and multifaceted people who told us through their experiences what made them iconic.
HAPPY WORKERS - LOS HÉROES
Los Héroes are clear about one thing: The happier a person is in their job, the better they will have in their daily lives. Therefore, each of its benefits is aimed at improving the lives of its members.
PRINTS:
DON’T TRUST HUMANS - OZOM SECURITY CAMERAS
X2 Shortlist Outdoor Cannes Lions 2018
DOMESTIC VIOLENCE KILLS MORE CHILDREN THAN TERRORISM - SAVE THE CHILDREN
FOR EVERY PERSPECTIVE WE HAVE A PHOTO - GETTY IMAGES
Featured on Lürzer's Archive Vol.4 2018
Selected Ad Forum Top 5 Latin-American Campaigns 2018
